Pâine de Mâine 2025 – Tradition and Innovation in Baking

In October 2025, Lesaffre brought together professionals, partners, and representatives of the baking industry for an event focused on collaboration, knowledge sharing, and sector development. The format created an appropriate setting for dialogue, presentations, and interaction, combining a professional atmosphere with visual elements inspired by the brand’s identity.

For this experience, we transformed the venue into a cohesive and functional setting adapted to the program and the profile of the guests. We developed the visual elements and spatial setup, produced customized décor and interactive areas, and ensured that every detail contributed to the participants’ journey. The Wish Board created for the event invited guests to share their ideas and messages, while also becoming a distinctive visual element of the project.

The implementation required the simultaneous coordination of multiple components, suppliers, and production stages. The Berlizzo Events team managed venue preparation, installation, logistics, and the delivery of all activities, responding promptly to maintain the schedule and the agreed standards.

The result was a cohesive and carefully developed event aligned with Lesaffre’s values, in which visual identity, functionality, and guest experience were integrated into a unified concept.